FR
Blackcube

RETIREMENT

Retirement,
made accessible and engaging.

A mutual insurer wanted a website designed around the customer, not the product. Interactive simulators, accessibility compliance at 86%, lead capture integrated: retirement becomes a subject worth exploring.

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The challenge

  • Make information seeking clear for people who aren't experts on the subject, with no insurance jargon.
  • Build a companion website centred on customer journeys, not on the product catalogue.

What we built

Everything, delivered turnkey.

  • Accessibility at 86%. Compliance above the required threshold. The site is usable by everyone, including users in a situation of disability.
  • End-to-end development and interactive simulators. A full site, with simulators and calculators that turn retirement into an engaging subject. Users play with their future, understand the stakes themselves, and return to go further.
  • CMS for the editorial teams. Content is driven in autonomy by the business teams, not by the IT department. Quick updates.
  • Emails and newsletters. Engagement maintained over time. The user returns, informed.
  • Third-party APIs. Retirement calculations, financial simulations: native integrations, enriched services.
  • SEO baked into the architecture. Visibility worked at the core of the technical foundation. Organic traffic at the rendezvous.
Retirement, well-earned ease

What changes

Accessible user experience

Compliance at 86%. The site works for everyone, measured and certified.

A tedious subject made engaging

Interactive simulators: users play with their future, understand the stakes themselves, and return to go further.

Ongoing communication

Automated emails and newsletters. The customer relationship holds over time.

Organic visibility

SEO strategy baked into the build. Qualified traffic, no dependency on paid search.

Qualified leads

Downloading simulator results generates engaged contacts, passed to the sales teams.

Summary

A customer-first approach carried by modern technologies. A retirement subject that becomes readable and engaging, and a qualified lead stream as a bonus.