RETIREMENT

# Retirement,
*made ==accessible== and ==engaging==.*

A mutual insurer wanted a website designed around the customer, not the product. Interactive simulators, accessibility compliance at 86%, lead capture integrated: retirement becomes a subject worth exploring.

![Approachable retirement platform](https://blackcube.io/cache/contents/23/retirement-7ae4c8.jpg)

[Let's talk about your project](https://blackcube.io/en/contact)

## The challenge

- Make information seeking clear for people who aren't experts on the subject, with no insurance jargon.
- Build a companion website centred on customer journeys, not on the product catalogue.

## What we built

Everything, delivered turnkey.

- **Accessibility at 86%.** Compliance above the required threshold. The site is usable by everyone, including users in a situation of disability.
- **End-to-end development and interactive simulators.** A full site, with simulators and calculators that turn retirement into an engaging subject. Users play with their future, understand the stakes themselves, and return to go further.
- **CMS for the editorial teams.** Content is driven in autonomy by the business teams, not by the IT department. Quick updates.
- **Emails and newsletters.** Engagement maintained over time. The user returns, informed.
- **Third-party APIs.** Retirement calculations, financial simulations: native integrations, enriched services.
- **SEO baked into the architecture.** Visibility worked at the core of the technical foundation. Organic traffic at the rendezvous.

![Retirement, well-earned ease](https://blackcube.io/cache/contents/23/blocs/160/retirement-detail-1be501.jpg)

## What changes

![Accessible user experience](https://blackcube.io/cache/contents/23/blocs/162/shield-3ccc64.svg)

Accessible user experience

Compliance at 86%. The site works for everyone, measured and certified.

![A tedious subject made engaging](https://blackcube.io/cache/contents/23/blocs/163/rocket-launch-0416c5.svg)

A tedious subject made engaging

Interactive simulators: users play with their future, understand the stakes themselves, and return to go further.

![Ongoing communication](https://blackcube.io/cache/contents/23/blocs/164/signal-970126.svg)

Ongoing communication

Automated emails and newsletters. The customer relationship holds over time.

![Organic visibility](https://blackcube.io/cache/contents/23/blocs/165/arrow-trending-up-a2fb9e.svg)

Organic visibility

SEO strategy baked into the build. Qualified traffic, no dependency on paid search.

![Qualified leads](https://blackcube.io/cache/contents/23/blocs/166/key-f89dc8.svg)

Qualified leads

Downloading simulator results generates engaged contacts, passed to the sales teams.

## Summary

A customer-first approach carried by modern technologies. A retirement subject that becomes readable and engaging, and a qualified lead stream as a bonus.