Retirement

A website to make retirement simple and fun

A mutual insurance company wanted to create an online platform to make retirement enjoyable and simplify the search for information for its users. The goal was to develop a site focused on "customer" user journeys rather than "product" journeys, offering interactive and engaging tools and simulators.

Beach

Objectives

  1. Make retirement enjoyable and information searching clear and fun.
  2. Develop a supportive website with user journeys centered on the "customer" and not the "product".

Measures Implemented

RGAA Standards

Implementation of RGAA (General Accessibility Framework for Administrations) standards with a compliance score of over 80%, specifically 86%, ensuring the site's accessibility for all users, including those with disabilities.

Full Stack Development

  1. Full construction and development of the website.
  2. Creation of serious games (simulators, calculators) to make the user experience interactive and engaging.

Content Management

Implementation of a Content Management System (CMS) to allow the internal teams to manage all content.

Communication

Development of email and newsletter sending to maintain engagement and regularly inform users.

API Integration

Interfacing with various third-party APIs to enrich the site's functionalities and offer additional services (e.g., retirement calculations, financial simulations).

SEO Strategy

Implementation of a Search Engine Optimization (SEO) strategy to improve the site's visibility on search engines and attract more visitors.

Results

Thanks to these initiatives, the site succeeded in:

User Experience

Providing an improved and more accessible user experience, as evidenced by the RGAA score of over 80%.

Making Retirement Fun

Engaging users in a fun way through interactive tools and simulators.

Maintaining Effective Communication

Maintaining effective communication with users via emails and newsletters.

Improving Visibility

Improving online visibility through a well-defined SEO strategy.

Lead Generation

Generating leads through the download of simulator results.

Summary

This case study demonstrates how a user-centered approach and the implementation of modern technologies can transform the way retirement information is presented and consumed. By making the process more enjoyable and accessible, the organization successfully engaged its users in a meaningful way.